Singer goes for customer loyalty program

Singer recently launched a Customer Loyalty Program to mark its 162nd anniversary.

"The program unifies the existing Singer Mega and Singer Plus Loyalty schemes while introducing loyalty schemes by Sisil World and Singer Homes. The Singer online real-time ERP system integrates all available schemes, thereby making the Singer Customer Loyalty Program one of the most accessible loyalty programs in Sri Lanka," Singer CEO, Asoka Pieris said.

"Singer is one of the first consumer durables companies to introduce such a customer loyalty program," a company spokesman said.

The Singer Customer Loyalty program is implemented through the Singer IT system powered by ERP solutions provider, IFS, to serve customers who patronise Singer Plus, Singer Mega, Singer Homes and Sisil World stores. Customers shopping at any Singer retail outlet islandwide are eligible to obtain a loyalty card.

"The Singer Customer Loyalty Program has been designed to give cardholders more flexibility and greater convenience. The cardholders can earn loyalty points through hire purchase sales and when paying utility and credit card bills through Singer's Express Pay Counters," he said.