Prima Champions Cup for Under 15 cricketers to start on September 2

by Ranjan Anandappa

The Prima Group, in partnership with Sri Lanka Cricket, has made all plans to commence the Prima Champions Cup 2013, Under 15 Inter-District and Inter-Provincial Tournaments for the 7th consecutive year. The press conference was held at the SLC headquarters on 23rd August 2013 with the participation of all senior officials from SLC and Prima Group.

The tournament will start on September 2nd 2013 will allow the participation of 560 players from all around the country, including the North and East.

28 teams will compete against each other and best players from these district teams will be selected for the provincial teams.

There will be 10 provincial teams and they will then compete for the Provincial Championship.

In an effort to extend participation from the Northern Province, last year's tournament included the addition of two teams from Killinochchi and Mullaitivu which will continue in 2013 as well.

At a recent press conference held to announce the commencement of this year's tournament, Group General Manager of Prima Group Sri Lanka, Tan Beng Chuan confirmed the renewed partnership with SLC. "Having successfully conducted this tournament for 6 consecutive years with tremendous results, we proudly continue with the seventh consecutive year of this effort to develop junior cricket with the renewal of our great partnership with SLC"

Saying that all plans have been finalised for an inspiring tournament, General Manager, Ceylon Agro Industries Ltd, Shun Tien Shing thanked SLC for giving the Prima Group the opportunity.

"We wish to extend our gratitude to Sri Lanka Cricket for allowing us this opportunity to continue our valued partnership and for all the support provided in making Prima Champions Cup a successful tournament that makes a positive contribution towards uplifting junior cricket in Sri Lanka.

Senior Business and Senior Marketing Manager, Ceylon Agro Industries, Sajith Gunaratne briefed the press on the format of this year's tournament and also added "Our commitment to develop junior cricket in Sri Lanka will go beyond this tournament.

As always Prima will provide all teams with total nutrition and cricket gear while they receive professional guidance from SLC coaches, thus ensuring their mental and physical development during the tournament and onwards"

Prima Champions Cup under 15 District and Provincial Cricket tournaments will undoubtedly help the young cricketers gain their confidence and experience in the coming years. With a view to showcase their cricketing talent these matches will receive extensive TV coverage while the final match will be telecast live on CSN on the 27th September 2013.