adidas conducts training program

The local adidas team with the foreign principals.

adidas, Regional Managing Director Erick Haskell with Regional Director Sales and Marketing, Thushar Gokulnath flew into Colombo recently with a 15-member team to conduct a week-long corporate training program.

The principals held wide ranging discussions with the top management of HS Clothing (Pvt) Ltd, the sole authorised distributor for adidas in Sri Lanka, to further cement the partnership.

The high profile team took time off to visit the adidas stores in Sri Lanka and held extensive talks to further popularise the brand and for further expansion in Sri Lanka.

The initiatives taken by HS Clothing to improve adidas as a brand among Sri Lankan consumers was commended by the regional principals.

Regional Managing Director Erick Haskell said, "We are happy with the adidas operations in Sri Lanka for the past two decades. The brand has grown from strength to strength and does enjoy top slot as the leading sports brand in Sri Lanka thanks to the untiring efforts of H.S. Clothing, our sole authorised dealer in Sri Lanka".

Managing Director, HS Clothing, Hussain Sadique said, "We are deeply honoured with the first-ever high profile visit. Sri Lanka has made great strides in development on all fronts." Ground-breaking initiatives such as the 'Old and Alive' campaign was launched during the festive season.