Food and beverages industry poised for growth - CEO, RPG Holdings

With Sri Lanka's food and beverages industry recording phenomenal growth, healthy food outlet - Crusty's is set to tap its vast potential by offering healthy food to customers.

"We ventured into this, seeing tremendous scope for growth in the sector. I always dreamt of doing things differently. We intend to cater to a niche area - healthy food sector, by introducing food to suit the palate and taste of all health-conscious Sri Lankans," said the Chairman and CEO, RPG Holdings, Pasindu Peiris.

Crusty's is owned by RPG Holdings.

The company which opened its flagship QSR (quick serving restaurant) in Colombo, hopes to make greater strides through out-of-the-box culinary initiatives soon.

With 16.4 percent of the urban population and close to nine percent in rural areas suffering from diabetes and around 219,000 people admitted to hospitals every year with some form of heart disease and nearly 20 percent of the population prone to high blood pressure, according to recent statistics, the need for healthy food has become more vital than ever before.

"Although there are several places serving 'subs' in the country, we wanted to introduce a truly Sri Lankan range on par with global standards.

"We will position our products using local flavours and ingredients as a unique Sri Lankan brand," he said.