Combank bags gold awards at Brand Excellence 2014
The Commercial Bank of Ceylon won the 'Service Brand of the Year' and
three other accolades at the 2014 SLIM Brand Excellence Awards to become
the bank that won the most awards at the event which was conducted by
the Sri Lanka Institute of Marketing. Sri Lanka's largest private bank
took the Golds in the 'Service Brand' category and in the 'Best New
Entrant' category for its Anagi savings account for women and the Silver
in the 'Best Local Brand' and the Bronze in the 'CSR Brand of the Year'
"There can be no better acknowledgement of the emphasis we place on
service excellence than to be adjudged the best overall in the Services
sector in Sri Lanka," Commercial Bank's Managing Director and CEO Jegan
"This award reaffirms that we are committed to continuously update
and improve our processes and product offering to give the best to our
stakeholders. All the hard work put in at many levels to build our
corporate image and our holistic approach to marketing have clearly paid
off. These awards for Brand Excellence are a tribute to the passion of
the entire Commercial Bank team," he said.
The 'Service Brand of the Year' is one of the six main categories
(Product Brand of the Year, Service Brand of the Year, Innovative Brand
of the Year, Turnaround Brand of the Year, Local Brand of the Year and
Export Brand of the Year) awarded annually by SLIM. The scores achieved
in these categories are evaluated by the judges to decide on the Brand
of the Year award.
In the Special Awards categories, Commercial Bank's Gold for 'New
Entrant of the Year' recognises the success of the Anagi Savings Account
developed exclusively for women and launched in late 2012.
The new account offers an interest rate over the normal savings rate,
one of the best rates in the savings account category for women, gold
loans at a concessionary rate and a Commercial Bank shopping debit card.
It was launched by Commercial Bank in recognition of the fact that
women shoulder an increasing number of responsibilities while heading
more and more households, resulting in the economically active female
population undergoing rapid growth.
The Silver in the 'Local Brand of the Year' category acknowledges the
strength of the Commercial Bank as a wholly home-grown corporate brand
not only in the banking sector but across all sectors of business in the
'Products' and 'Services' segments.
"This award speaks to the extent to which Commercial Bank has won the
hearts and minds of consumers, competing against local brands across the
entire spectrum of commercial activity," the Bank's Deputy General
Manager - Marketing, Hasrath Munasinghe said.
In the sphere of Corporate Social Responsibility, the Bronze awarded
to Commercial Bank recognises the impact of the multi-faceted community
initiatives undertaken by the Bank on its brand value. These initiatives
include the Bank's nationally-scaled programme of donating computer
laboratories to schools, a project to supplement English language
classes in rural schools, the annual presentation of scholarships and
laptops to undergraduates, the donation of medical equipment to
hospitals around the country, assistance to war heroes, projects to
promote and conserve the country's cultural heritage, and emergency
assistance in times of flood or drought.