BoC brand value increases to Rs 30.83 b
The Bank of Ceylon has received global recognition again as one of
the top 1,000 banks in the world (with number one country rank), from
theworld's premier banking and finance Magazine, The Banker.
One of the most significant awards received by Bank of Ceylon (BoC),
which celebrated its 75th anniversary last year, was winning Asia's Best
Brand award, organised by the Chief Marketing Officer's Council (CMO
Council) of Mumbai, India.
Asia's Best Brand Awards are judged by the Global Research Cell of
the CMO Council and this award was presented to the Bank of Ceylon after
evaluating its 'Mind Share', which indicates a brand's strength inside
the minds of customers, 'Market share', which shows a brand's strength
in the market in terms customer's buying behaviour and 'Commitment
share' which indicates a brand's strength in encouraging customers to
buy that brand in the future.
Brand Finance Lanka, a subsidiary of Brand Finance network (UK) has
ranked the Bank of Ceylon as the number one brand in Sri Lanka for six
consecutive years and has set a record being the only business to have
become number one continuously. The Bank of Ceylon's brand value
increased to Rs. 30.83 billion in 2014.
"Seventy years in the banking sector in Sri Lanka has not been an
easy one but we have managed to maintain the number one position
throughout these years. Our strength and stability is thoroughly time
tested," General Manager Bank of Ceylon, D.M. Gunasekara said.
"We have covered all most all aspects of what a bank should be, in
terms of brand value, corporate governance, reporting, international
presence, international correspondents, corporate customer relationship
building, enhancing productivity and stakeholder wealth," he said.