Breakfast option :

New multi grain cereal from CBL

Ceylon Biscuit Limited (CBL) recently launched the Nutriline cereal range, a healthy and wholesome cereal enriched with multi grains, delivering optimal nutrition for children.

With 75 percent of Sri Lankan children skipping breakfast because of time constraints and boredom, CBL has launched its new cereal range to make breakfast-time convenient and interesting.

Nutriline's ingredients include five grains, wheat, soya, rice, corn and greengram without compromising taste and is suitable for children aged five and upwards. The chocolate cereal, centere filled with cocoa, does not contain artificial colours, additives or added flavours.

"We are committed to ensure that children have a nutritious start, paving the way for healthy development.

The cereal market at present is dominated by imported products, however, Nutriline is produced in accordance with all the international standards but available at an affordable price," said Group Director and Head of Marketing and Sales, Ceylon Biscuits Limited, Nandana Wickramage.

"CBL is known for introducing quality and innovative products that improve the consumer experience. This new product makes breakfast quick and convenient, providing the right balance introducing a healthier product that will appeal to mums at breakfast time and capture children's imagination," he said.