British voters prefer Cameron’s familiarity to
taking a risk with an unknown:
Many British voters outside the prosperous
south-east of England did not feel the benefit amid low wages and
fast rising house prices. They remained skeptical about all parties’
promises - lower taxes, better services, more housing - but opted,
in what appears to have been a late swing to the Tories, for the
familiar ‘safety first’ option rather than take a risk with Miliband.