Maliban relaunches Smart Cream Cracker

Maliban Biscuit Manufactories, the premier biscuit manufacturer in the country, relaunched its Maliban Smart Cream Crackers reflecting an improved taste and look with the use of world-class technology, to be a product that is beyond customer expectations.

"The cracker category is the fastest growing segment in the biscuit industry mainly because of the nature of the biscuit," said CEO Sales and Marketing, Ravi Jayawardena.

"In this backdrop Maliban realised, that we should provide a good quality cracker that is loved by consumers. Maliban Smart Cream Cracker, for generations has been a favourite among everyone, and this has been proved through blind sensory tests and market research," he said.

"As a company, that strives to always push our boundaries, we wanted produce a biscuit that is the first choice of consumers. Maliban ventured to refine the Smart Cream Cracker with a significant investment in the latest technology to improve its manufacturing process," Jayawardene said.

When producing the Smart Cream Cracker, the technology used played a key role in improving the taste and look of the biscuit. A new machine was imported from Europe to update the manufacturing process.

This enabled the automation of all steps in the production process from the point of feeding the mixture into the machine to packaging, involving minimal human interaction ensuring that the end product was crisp and clean.