Huawei introduces P8 and wearable devices

After the launch of Huawei P8 in London in April, Huawei Consumer Business Group introduced the P8 and wearable devices to the Southeast Asian market. The event, titled, 'Southeast Asia P8 and Wearable Launch', took place recently in Bangkok, where Huawei's regional office is located.

There were over 500 guests from 11 countries, invited to discover the technology and power behind Huawei's latest smartphone and wearable products.

Country Head, Huawei Device Sri Lanka, Henry Liu, Group CEO, Singer Sri Lanka PLC, Asoka Pieris, Director, Marketing and Commercial, Singer Sri Lanka PLC, Mahesh Wijewardene, Marketing Manager, Huawei Sri Lanka, Stanley Mascarenhas and Brand Manager, Huawei Singer Sri Lanka PLC, Sahan Perera were present.

The Huawei P8 smartphone, is a blend of technology, sleek styling, usability and low light camera features. It is the culmination of the rich heritage of the P Series, which was introduced in 2012, focusing on style and functionality.

It strikes a perfect balance between beauty, minimalist aesthetics and usability. P8's design inspiration comes from the ancient tradition of libraries and hardcover books. It features a flat front and back design, ultra-narrow beze. Superior craftsmanship means that the LCD screen, one of the largest ratio of screen to body in the industry - takes up 78.3% of the surface.

"The goal of Huawei P8 is to become the most user-friendly smartphone for consumers globally. Through in-depth market research, Huawei has addressed the mostpressing pain points for premium smartphone users today," said CEO, Huawei Consumer Business Group, Richard Yu.

"Huawei seamlessly combines the best elements of style and durability in this device, delivering a revolutionary user experience - especially in terms of camera abilities and network connectivity. Building on the outstanding market performance of Huawei's P series, we believe the Huawei P8 will become one of the most popular smartphones of 2015," he said.

President, Handset Product line, Huawei Consumer BG, Kelvin Ho said that Southeast Asia is one of the key markets for Huawei, and the company is optimistic about the potential of this region, which is why Huawei is hosting the Southeast Asia launch event after the global launch last month.

"Southeast Asia is one of the most promising and high-potential economic entities in the world. It is regarded as a strategic market and an engine driving fast growth of Huawei Consumer Business. In 2014, shipments of our smartphones reached three million units. With the launch of P8, P8Max, and P8Lite this year, we expect shipments to reach eight million units, a 160% increase," he said.

President, Huawei Consumer Business Group Southeast Asia, Thomas Liu said, "2015, Q1 smartphone shipment in the Southeast Asia achieved 120% increase compared to last year."

On the list of top five countries in terms of Huawei's brand awareness is Myanmar, where brand awareness was recorded at 100%, it was the number one player with over 50 percent market share, he said.