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Online shopping changes consumer buying patterns

A strengthening economy that increases consumers' reliance on discounts, a highly competitive environment, early promotions and the ability to shop 24/7online all contribute to the growth of online shopping being witnessed today.

This trend is expected to continue in the years ahead. According to the present trend, the average person will take advantage of retailers' online and in-store promotions to buy non-gift and gift items for themselves or their family.

Lanka77.com, a subsidiary of the vehicle accessories and car audio and video suppliers, Sun Lanka Auto Traders, is an online shopping mall that features vehicle accessories and auto parts, mobile phones and accessories, babycare products, beauty and personal care, home appliances, Communication appliances, Consumer appliances, Kitchen appliances and cosmetics. Customers could directly order products through www.lanka77.com.

"Though there are many shopping outlets, it is important to remember that savvy shoppers will continue to look for exclusive prices to purchase consumer goods," said Managing Director Mrs. Koshila Erathne.

"As competition heats up, consumers will be the ultimate winners. Shoppers are making it clear that they no longer value only discounts, but want the entire package from beginning to end - free delivery, off-season promotions with convenience, speedy service and of course, hard-to-beat online deals," she said.

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