TVS Lanka records 60 percent growth
TVS Lanka, an automotive company, specialising in motor cycles,
scooters, three-wheelers, spare parts and lubricant business recorded a
groundbreaking performance surpassing all key performance indicators
significantly during the financial year of 2014/2015.
"Performance in 2014/15 was very significant and in fact a major
turnaround with Rs. 2.7 billion revenue growth which accounts to 60%
growth over the previous year. PBT has grown three times over the
corresponding year," said Chief Executive Officer, TVS Lanka, Ravi
Liyanage. "The company has now entered into the league of over Rs. 1
billion revenue per month in the new financial year. With this
turnaround performance main product lines two-wheelers and
three-wheelers have contributed almost equally, making the business
model more sustainable," he said.
Strategic initiatives during the year reaped rich rewards.
Re-positioning and rationalisation of product portfolio, identifying and
targeting strategic market segments, re-launching of five models with
new value proposition for better consumer engagement, productivity
enhancement and expansion of dealer network, re-structuring of
islandwide service and spare parts network, competency enhancement of
Staff and Sales force in particular, process re-engineering and Customer
Relationship Management to enhance net promoter's score from existing
users paid dividends, addedLiyanage.
"The innovative five new product launches had gained an overwhelming
consumer response. These new entries included, probably Sri Lanka's most
stylish scooter TVS Scooty Zest 110cc with state-of-the-art technology
such as econo power meter, telescopic suspension, more spacious,
tubeless tyres, easy centre stand, LED break light and with four colour
variations," said Head of Marketing, TVSL, Hashan Haputhanthri.
TVS Metro 110cc bike to up-scale the entry category, TVS King Fully
Loaded (FLD) with 35 customisd modifications, TVS King Max made out of
cberglass r-enforced plastic where the final product is
environment-friendly, TVS King Fun Bread (FB) to empower SMEs in Sri
Lanka," he said. |