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Sunday, 2 August 2015

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ABC Trade & Investments - distributor for Maxell products

ABC Trade & Investments (Pvt) Ltd., an ICT company, has been appointed authorised distributor in Sri Lanka for Maxell consumer batteries.

With this appointment, ABC Trade & Investments will market a range of Maxell products.


Managing Director, Maxell Asia (Singapore) (Pte) Ltd., Shinji Nawa (left) exchanges the agreement with CEO and Director, ABC Trade & Investments, A. Jayaseelan.

ABC T&I was appointed by Maxell Asia (Singapore) (Pvt) Ltd, an affiliate company of Hitachi Maxell Ltd. of Japan. With over 50 years of experience, Hitachi Maxell is a manufacturer of battery products and information storage media products such as magnetic tapes and optical discs. As the authorised distributor, ABC T&I will market genuine Maxell batteries in various sizes and types including alkaline, heavy duty, rechargeable, watch and coin batteries and storage media.

CEO and Director, ABC Trade & Investments, A. Jayaseelan said, "This achievement is another significant milestone in the history of ABC Trade & Investments. We are proud to be appointed as an authorised distributor for a leading global brand such as Maxell. This highlights the confidence that Hitachi Maxell has in the Sri Lankan market and in our company to market its world-class products."

Maxell batteries marketed and distributed by the company are genuine products that are easily identifiable by the ABC Trade & Investments hologram sticker. This move by the company will help the consumers easily find out the difference between the genuine product and the fake, low quality Maxell batteries that have flooded the market in recent times.

"Imitation is the sincerest form of flattery and as is the case with all high quality products, there are always unscrupulous people and organisations fooling the consumer by selling fake, inferior quality Maxell batteries.

The only way to ensure that the battery purchased is a genuine Maxell battery is by insisting on the ABC Trade & Investments hologram.

This carefully designed, eye-catching hologram is easily identifiable and plays a significant role in helping customers buy only genuine Maxell products that offer guaranteed performance," he said.

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