Luxury Brands bags two awards at NASCO 2015

Two territory managers of Luxury Brands (Pvt) Ltd (LB) won Gold and Silver awards under the Alcohol and Tobacco category at the National Sales Congress, organised by the Sri Lanka Institute of Marketing recently.

Thilanka Samaradiwakara was awarded a Gold and Madhawa Wijetilake was awarded a Silver at this event for their tireless efforts in marketing the brand.

Luxury Brands, a fully owned subsidiary of Lion Brewery Ceylon) PLC, is the sole importer, distributor and marketer in Sri Lanka for Diageo - one of world's largest alcoholic beverage producers and Moet Hennessy (commonly known as LVMH), a French multinational luxury goods conglomerate, headquartered in Paris. Luxury Brands launched operations in 2012 and within a short period, the entity has projected itself in the market, as one of the key players in the alcobev segment, a company spokesman said.

General Manager, Luxury Brands, Madhushanka Ranatunga said, "Operating in a completely dark market, trade marketing plays a pivotal role and we focus on four basic pillars in trade marketing at Luxury Brands - AVAM (availability, visibility, assortment and merchandising). Accordingly, this ethos was strongly instilled within our sales team and reviewed on a regular basis, which has been the key driver of this success."