Tourist Leaders Summit on Sept 25

Students of the first batch of the Executive Diploma in Tourism, Event and Hospitality Management (EDTEHM) of the University of Colombo, will host the Tourism Leaders Summit, on the theme 'Billion Tourists and Billion Opportunities in MICE Tourism and Sustainable Tourism in Sri Lanka' to mark World Tourism Day, which falls on September 27.

The summit on September 25 from 8.30 am to 6 pm at BMICH, will culminate with an aptly themed 'Wonderful Fusion Experience in Sri Lanka, Road to Culture and Cuisine'.

The provision of networking opportunities and integration of direct and indirect tourism stakeholder partnerships and acknowledging the need for the promotion of MICE and sustainable tourism development are the key strategic aims of the Tourism Leaders Summit.

The summit will identify new opportunities that can be pursued to diversify the event management businesses and encourage innovative and analytical thinking to develop novel products with regard to events, which will enable the local industry to explore new and emerging markets.

It will provide comprehensive knowledge of KPIs for the industry, structure and interrelationships of the industry, industry networks, information sources, distribution and marketing networks.