All that's feminine
Revolutionising the way women experience fragrances:
Unilever's House of Lux, a celebration of the enduring power of Fine
Fragrances and all that's feminine, saw a gathering of the elite
including beauty queens, film stars, models, corporates and socialites,
at the Cinnamon Grand on November 16, when this iconic beauty brand once
again revolutionised the way women experience fragrances, by infusing it
with Fine Fragrances in an exciting range of soaps.
unique feature of both LUX Soft Touch and LUX Silk Sensation, was that
the fragrance for both soaps have been created by Master Perfumers
Martin Koh and Stefanus Agung Nugroho, of the reputed House of Firmniche.
The two new re-launched soaps were introduced to Sri Lanka's elite,
at a Fine Fragrance extravaganza and sensorial experience, the like of
which had hitherto not been experienced in Sri Lanka.
The Fine Fragrance story was brought to life when Theatre combined
with Fashion via a French Rose inspired theatrical fashion show with the
country's leading models taking to the catwalk dressed in breathtaking
French Rose inspired couture outfits designed by Indeewari and Sammani.
French Rose inspired cakes and refreshments, added to the evening's
Amongst the celebrities present were MP Hirunika Premachandra, Deputy
Chief of Staff Rosy Senanayake, Hair stylist and Beautician Ramani
Fernando, Designers Yolanda Aluwihare, Dharshi Keerthisena, film stars,
Nadeesha Hemamali, Sachini Ayendra, Saranga and Umali , Beauty Queens
Stefanie Siriwardhana, Singers Bhathiya , Santhush and Dushyanth
Weeraman and many others.
"Presently, roses are one of the key dominant elements in fine
fragrance concoctions - a definitive and singular tone that takes centre
stage" said Ramani Fernando.
"Unlike in previous eras of trends and tantalising scents, a fine
fragrance isn't limited to a bottle anymore. That is why Lux is
different. Rather than using it sparingly and strategically, Lux's fine
fragrances give you the chance to immerse yourself in the perfect
scent," said Unilever Sri Lanka's Personal Care Marketing Director,
"Both soaps are unique and unforgettable and are bound to remain
amongst the top selling soaps of all time, while the Fine Fragrance that
is at the heart of these soaps will ensure it will endure and outlive
all other brands of soap," said Lux Brand Manager, Anya Dalpadado .