Beira Parawood to introduce household products

Beira Parawood Products Ltd (BPPL), a backward integrated brushware manufacturer, is exploring avenues for market extension to new and emerging markets with strong emphasis on research and development, and is at the forefront of filament technology.

The company is positioned to further diversify into household products with its own brand labels within the Asian region. Leveraging on its expertise, the company is engaged in product extension and hopes to introduce related household products such as rubber mats and paint brushes for distribution through its global network.

Set up in 1986, Beira manufactures a range of quality, durable cleaning products for professional and household application. Leveraging on its sustainable manufacturing and vertically integrated processes, coupled with commitment to consistent quality, on-time delivery, reasonable pricing and flexibility renders it the preferred supplier for major distributors and retailers of cleaning tools worldwide.

The company remains focused on expanding its presence in new and emerging markets apart from entrenching its presence in established ones.

BPPL's reach spans the globe, with 70% of its products being exported to leading brands in the US and 13% to Australia and New Zealand. Its products are also exported to Canada, Europe, the Indian subcontinent. Some of the key buyers that the company caters to, include large-scale retailers such as Home-Depot, Rona, Lowes and Mitre-10, providing a door-to-door service model.

Chief Executive Officer, BPPL, Dr. Anush Amarasinghe said, "BPPL is led by a vision to push the frontiers of brush making through research and innovation,underpinned by a strong sense of ethical responsibility and sustainable manufacturing."