International Leadership Symposium in Brussels :

Nugawela presents innovative management tool

The International Leadership Symposium, organized by the World Forum for Ethics in Business in partnership with the World Bank, Eurochambres, and the International Association for Human Values was held in Brussels recently.

The theme of the conference was 'The Double Bottom Line - How Rich We Really Are'. It explored sustainable business and showcased inspirational examples that could be scaled up for global impact. Best practice case studies of initiatives that foster sustainable, long-term growth and development with individual well-being at the core of their business operations were also presented.

The symposium raised the question of how we define and measure well-being and look into different aspects of mental health. Amid the highest levels of security and a subsequent security lock-down in Brussels following the terror attacks in Paris on November 13, this was the only conference permitted at the European Parliament that week.

Sri Lankan brand development consultant Michel Nugawela also addressed the symposium.

Nugawela's address on Leadership Archetyping presented an innovative management tool based on Jungian psychology that significantly enhances and transforms executive and team performance by connecting cognitive functions with the unconscious mind.

The tool also enables organizations to achieve higher levels of productivity and performance by identifying and aligning fundamental human motivations and meanings within the workplace.

The International Leadership Symposium is an annual event which brings together prominent leaders from business, politics, academia and civil society to strengthen human values and ethics in business. Over the past eleven years, Nobel laureates, political leaders and top executives from global companies such as Microsoft, Coca Cola, Infosys, ING Bank, GMR Group, Daimler, IKEA, Novartis, Unilever, Robert Bosch GmbH, Siemens and Tata have participated in this event.

Other speakers at the 2015 International Leadership Symposium included former Prime Minister of Bhutan, Jigme Yoser Thinley, former Prime Minister of Slovenia, Alojz Peterle, Chair of the OECD Development Assistance Committee, Erik Solheim, former Deputy Prime Minister and Minister of Finance of Poland and Founder-Director of TIGER, Prof Grzegorz Kolodko, Minister of State and Member of the Belgian House of Representatives, Prof Herman De Croo, Member of European Parliament, Nirj Deva, Ambassador of India to the European Union, Manjeev Singh Puri, Managing Director, South East Europe, The Coca-Cola Company, Vikas Chawla, Chairman, Supervisory Board, UBS, Roland Koch, Chief Ethics, Compliance and Policy Officer Novartis AG, Dr Eric Cornut, Chief Product and Marketing Officer, Audible, Louis Gagnon, Director Global Training Daimler AG, Mr Jorg Himmelmann, Global Head of Human Resources, Tata, Aadesh Goyal, Chief Financial Officer, American Express, Milind Pendharkar and Founder World Forum for Ethics in Business, H.H. Sri Sri Ravi Shankar.

Nugawela is a senior level brand development consultant with over two decades of leadership in brand strategy, brand architecture and brand identity. He has branded and repositioned many of Sri Lanka's respected brands including Aitken Spence PLC, Hayleys PLC, Dipped Products PLC, Nations Trust Bank PLC, HNB Acuity, Heritance Hotels and Resorts, Lion Lager, Elephant House, and Carson Cumberbatch PLC's regional palm oil businesses in Indonesia, Malaysia, Singapore, and India.

He also brings extensive experience in change strategies across organizations that result in new mindsets and behaviour by people and teams, including assessing organizational culture, identifying key culture drivers, and designing and implementing approaches to establish new leadership and management styles through culture shift objectives.