DSI introduces Chinese sportswear

China's leading sportswear brand is now available in Sri Lanka courtesy of DSI.

ANTA Sports Products Limited is a professional sportswear company headquartered in China since 1994 and is involved in the innovation, design, research, development, manufacturing, marketing and retailing of sports equipment.

ANTA Sports always focuses on a mass market-oriented brand positioning. The company has been the strategic partner of the Chinese Olympic Committee for two consecutive Olympic cycles and NBA superstars, including Rajon Rondo, Kevin Garnett, Luis Scola, Chandler Parsons, Klay Thompson endorsed the ANTA brand and products.

The company emphasizes product differentiation and offers value-for-money products by strengthening its product innovation and research and development.

Over 20 revolutionary footwear and apparel technologies have been launched to provide consumers value added professional sports products featuring functionality and design.

ANTA is dedicated to the application of sports science and innovation in the development of high performance, comfortable sports shoes, apparel and accessories. In 2005, the company set up the ANTA sports technology laboratory, which became the first sports technology laboratory in the sports industry.

ANTA has also set up an international design team of designers from China, USA, Italy, France, Belgium, Japan, and Korea to meet the needs of the international market.

D. Samson & Sons (Pvt) Ltd is the main marketing and distributing sector of the DSI Samson Group and one of the largest retail networks in the country that provides footwear, accessories and apparel to the local customer.

The network of the organization spans over 200 company outlets, 4,000 dealers and 50 sales representatives islandwide.

ANTA is one of the world's most innovative brands with its own style and strategy. The company's value estimated to be USD 3.87 billion is the fifth largest sporting goods company in terms of market value, a company spokesman said.