Asiri Hospitals re-launches as 'Asiri Health'

The Asiri Group of Hospitals re-launched itself as 'Asiri Health' at a ceremonial event in all hospitals of the group to mark over 30 years of excellence in the healthcare sector in the country.

The main objective of the rebranding was to bring all properties under one common corporate brand, 'Asiri Health'.

The new logo is made of the four pillars by which the hospital stands strong. The human hand, encompassing the care provided to all who visit the hospital, the shield, depicting protection from sickness and diseases, the letter 'A', for Asiri, a reminder of who they are, the cross of health, at the heart of all it stands for. The group's new tagline 'Live More', signifies living a longer life to the fullest.

Asiri Health is a member of Softlogic Holdings PLC.