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Sunday, 6 March 2016

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Education and training vital for tourist industry

Tourism in Sri Lanka is booming and the need of the hour is to focus on quality over quantity. The level of education and training is vital in this regard and will have a positive effect on the industry, a destination management expert said.

" Tourism is a very large part of the country's economy. Managing the growth will also steer it in the right direction. With the inherent advantage of being a friendly and welcoming nation selling the destination to the travelling public will be a complementary factor, Abercrombie & Kent, Destination Management, Executive Vice President Jonathan White said.

The potential for further growth is large as the country recorded tourist arrivals of over two million and a revenue of US $ 2.5 billion with a 17 percent growth last year. I believe that this indicates clearly that there is room for a high end tourist market over and above the mass market in Sri Lanka. This will project Sri Lanka as an up market destination

Sri Lanka as a destination has several unique advantages. It could easily attract the high end tourist segment. By inviting world renown travel brands will not only ensure a higher quality of service delivered but will also contribute in improving the quality of the whole product which is Sri Lanka, he said.

Launched 50 years ago in Kenya by Jeffery Kent who still remains the chairman and driving force in every thing the company does, Abercrombie & Kent has 51 offices around the world. The Sri Lanka branch set up three years ago has a team of 35 Sri Lankans.

Last three years has seen a very good growth. We are aiming to double the turnover within first 4 years and bring the benefit and experience of reputed international brand to Sri Lankan market, he said.

- SJ

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