When blogging gets awarded
 Cinnamon Hotels & Resorts together with the national carrier
SriLankan Airlines is gearing up to host an incredible group of 60
travel bloggers in the country as part of the Cinnamon Travel Bloggers
conference Sri Lanka - Cinnamon TBCasia from 2 to 7 June 2016. This year
a novel component has been introduced, which is the Cinnamon Travel
Blogger awards.
Of the selected bloggers who will travel to Sri Lanka for Cinnamon
TBCasia, 30 award finalists were recently announced at an event held at
ITB in Germany, the world's biggest tourism trade fair and B2B platform
for trade visitors. Three lucky bloggers who attended the event also won
a raffle draw prize with a fully-hosted trip to Sri Lanka and the chance
to attend Cinnamon TBCasia courtesy of Cinnamon Hotels & Resorts and
SriLankan Airlines.
Cinnamon
Hotels & Resorts in partnership with the Professional Travel Bloggers
Association (PTBA) and SriLankan airlines initiated Cinnamon TBCasia in
2014, facilitating vast opportunities for travel bloggers around the
world. Cinnamon TBCasia is the only travel bloggers conference around
the world to have a four day pre-conference tour for all hosted bloggers.
Following the successful completion of the event held in 2014, the event
is now scheduled to take place in June 2016 with the inclusion of
Cinnamon Travel Blogger Awards - that recognises the contribution and
role that travel bloggers play in the travel and tourism industry.
The presence of these 60 bloggers during Cinnamon TBCasia will
similarly provide local travel companies, regional tourist boards and
hospitality organizations the opportunity to network and connect with
the international blogging community during the one day conference on 7
June 2016. It will be the ideal opening for the Sri Lankan travel and
tourism industry to grow and expand their businesses while learning to
work with such a diverse online fraction with a strong global appeal.
Dileep Mudadeniya, head of brand marketing at Cinnamon Hotels &
Resorts, also pointed out the benefits such a conference can offer the
online communication and international marketing sector in Sri Lanka.
"Cinnamon TBCasia is an incredible opportunity for anyone involved in
digital content creation and global marketing to connect with some of
the world's most influential bloggers, but also to hear from leading
international speakers on issues and opportunities in blogging. We know
that one of the challenges facing many businesses is how to grow their
business using online media and find and identify the right bloggers to
work with. Cinnamon TBCasia will provide them with the ability to meet
and network with some of the world's best bloggers," he explained.
Saminda Perera, general manager marketing, SriLankan Airlines said, "Bloggers
have become a decisive factor in the contemporary travel. In fact,
online media has taken precedence over traditional mainstream channels
for its authenticity of voice and people-centric views.
For registrations please visit www.tbcasia.com or call +94 71 862
2917. |
