Travel Bloggers conference in June

Cinnamon Hotels and Resorts, with the national carrier SriLankan Airlines, will present CinnamonTBCasia 2016 from June 2-7; a mega destination event that brings together 60 of the world's best travel bloggers to Sri Lanka in a global conference that will explore and evaluate the impact of travel blogging in the global tourism industry today.

President, Cinnamon Hotels and Resorts, Krishan Balendra said, "Travel blogging is one of the most essential and undervalued components in marketing Sri Lanka's tourism sector. It is in fact a necessary tool for the industry because the craft of travel writing and blogging encourages others to travel, more so than an advertisement or other forms of traditional media."

"It is also a far more personal way to reach audiences. Cinnamon TBCasia 2016 is the ideal platform for all travel and hospitality professionals to engage with top bloggers from around the world to be better involved in this digital revolution," he said.

Blogging has also become a powerful tool in influencing consumer decisions and creating a strong appeal for any business or company in the current travel sphere. Sri Lanka can greatly benefit from activities such as the Cinnamon TBCasia that garner mileage on online and digital space while reaching massive global audiences in a very short span of time.

The top travel bloggers visiting Sri Lanka will be hosted by Cinnamon Hotels and Resorts on a pre-conference tour of the country, which will be followed by the full day conference on June 7.

The tour with four itineraries for the bloggers will explore popular tourist locations in the island. Apart from hosting the bloggers, Cinnamon TBCasia will also welcome many industry experts and social media gurus to speak at the conference.

The panel of speakers include Producer, CNN Digital, Chuck Thompson, representative of NatGeo; Dr. Mathew Macdougall, Founder and CEO of Digital Jungle, an expert in Chinese marketing and social media; Evo Terra-Digital Strategist; Marketing Director of the Hubspot APAC, Ryan Bonicci; Past President of Professional Travel Bloggers Association (PTBA), Laurence Norah; Director of International Partnerships at Pacific Asia Travel Association (PATA), Halona Padiachy; Founder - Dragon Trail, Jens Thraenhart; Radio Journalist Henry Barchet; Dave & Deb, and The Planet D, a top travel blog with a global reach.