Brand advertising, the global trend - CEO, Brand Centrical

Brand Centrical is moving from advertising to branding, to re-design the branding business, which according to company sources has many advantages.

CEO, Brand Centrical, Wimukthi Galagitiyawa said, "Sri Lanka goes for product advertising whereas the global trend is for brand advertising. The brand represents personality and there is a huge gap in this context in our country."

"Reputed brands such as Elephant House have been there for many years and it has not been positioned correctly in the customer's mind. The need of the hour is branding companies," he said.

"We are a brand-oriented marketing and communications agency focusing on research, integrated marketing, creative strategy, digital and event management. We are the first branding agency in Sri Lanka," Galagitiyawa said.

Director, Brand Centrical, Diluni Jayasekara said, "We want to change the vision of advertising. The Sri Lankan market is way behind compared to global arena. Advertisement is time bound and branding covers a broad area."

- SJ