WiLAT Lanka plans future strategy

Women in Logistics and Transport (WiLAT) conducted a Strategic Planning Review Workshop on June 11 at the EFL Campus. The Chairperson of WiLAT Gayani de Alwis steered the workshop.

Alwis outlined the journey thus far and the future plans of WiLAT.

The three Vice Chairs Anoma Ranasinghe, Niroza Gazzali and Dhashma Karunaratne presented their strategies for Membership Services, Membership Development and Branding and Promotion respectively.

The Chairman of the Chartered Institute of Logistics and Transport (CILT), Capt. Lasitha Cumaratunga and the International Vice President for CILT South Asia, Romesh David stressed on the need to conduct more value adding services to have a significant growth in the membership.

Vice Chairperson, Membership Services, Anoma Ranasinghe said, "To enhance career success and keep the network strong membership services needs to provide strength to members."

Vice Chairperson, Membership Development, Niroza Gazzali said, "The membership development team is looking at the possibilities of attracting new members while retain the existing membership by redefining the value creation CILT has to offer."

Vice Chairperson for Branding and Promotion, Dhashma Karunaratne said, "The branding and promotion strategy will be aligned with the manifestos of membership services and development and will work towards the overall objectives of CILT."

The strategic planning workshop conducted by WiLAT pinned down three key areas - Membership Services, Membership Development and Branding and Promotion.