Tourism promotion campaign in Sweden

The Sri Lanka Embassy in Sweden conducted a tourist outreach, promotional event 'A glimpse of Sri Lanka' at the Wallenbergs Torg, an open air venue at the city centre in Stockholm recently.

This central location made it convenient for the city dwellers, tourists visiting Stockholm, all passers-by, to witness several aspects of culture and tourism that Sri Lanka had to offer.

A large LED digital screen relayed cultural and tourist attractions in Sri Lanka, creating the visual impact of the beauty of the country, allowing visitors contemplate on Sri Lanka, as their next holiday destination. Introducing Sri Lankan music to the public and to add more colour and vibrancy to the event, a group of Sri Lankan expatriates, clad in batik sarongs wearing straw hats rendered songs to the delight of those present.

The information centre set up by the Embassy at the venue provided clarifications and disseminated tourist brochures to visitors.

Live demonstrations of making hoppers and dosa drew large crowds interested in exploring Sri Lankan cuisine.

The visitors savoured the flavours of other varieties of Sri Lankan food as well. Other attractions included the tea stall projecting an assortment of Ceylon tea presented artistically to generate interest amongst the onlooker curious to learn more about Ceylon tea.

The Ministry of Tourism Development and Christian Religious Affairs, the Sri Lanka Tourism Promotion Bureau (SLTPB) and the Ceylon Tea Board supported the Embassy of Sri Lanka in Stockholm to bring the event to fruition. Many Sri Lankan expatriates extended their support in numerous ways to conduct the event.