HNB new strategy: Third phase launched
Hatton National Bank (HNB) recently embarked on the third phase of
its repositioning strategy under which its overarching commitment has
been to deliver 'Banking Beyond Transactions'.
Over the past 18-24 months, HNB has empowered its staff by giving
them the right training, tools and incentives for the transition.
Deputy General Manager, Retail and SME Banking, HNB, Thimal Perera,
said, "We have achieved this in three ways - first by simplifying our
processes to optimize our operating model; second, we have offered
alternate channels such as internet and mobile banking for routine
transactions thereby freeing up our branches to focus on sales and
service; and third, we have opted for the centralization of tasks." In
today's banking environment, there is no promotion, nor marketing
campaign that cannot be replicated by competitors, he said. |