Blending the latest styles and trends

Sri Lanka's top menswear specialist, Hameedias has paved the way for a plethora of chic and fashion forward products in the country's fashion arena for 67 years, with three generations of Sri Lankan men benefiting from their commitment to continuous improvement.

Commenting on the company's commitment to its customers, Fouzul Hameed - Managing Director, Hameedia's said, "At Hameedia's, we have always carefully assessed the needs and preferences of our valued customers and invested in truly understanding the different customer segments. In order to meet customers' needs and deliver products of world-class standard, we have had to continuously push ahead and embrace innovation. We have always tried to deliver menswear products designed and manufactured in alignment with the latest developments in the industry and are committed to adopting the latest trends and industry-best innovations to strengthen our position in both, local and regional markets."

Some of the company's latest product developments include, linen knitted ties, crafted from the finest fabrics using only state-of-the-art technology, the final cut and finish of which are extremely precise. These ties can ideally be worn for casual parties or smart casual gatherings. Hameedia's lapel flowers and pins on the other hand serve as the perfect accent for a more formal outfit and add a touch of elegance to ceremonial attire.

The flowers are made with steel, wool, linen and micro-fibre fabrics, and the pins include semi-precious stones and plated steel. These materials are generally difficult to incorporate into accessories, but Hameedia's uses the latest machinery and production techniques to create consistently well-finished pieces.

Hameedia's has also incorporated the latest trends and technology in the design and the manufacturing of its shirt collections. The company introduced a collar bar, enhanced by precious stones and plated steel, making it a more glamorous option for ceremonial occasions.

From its inception back in 1949, Hameedia's has cemented its place as the preferred menswear specialist with its world-class quality, custom tailoring and ready-made clothing. The company continues to make its presence felt locally and internationally, with 18 outlets across Sri Lanka and stores in the Maldives and Australia.