Cial Athwala Fund to support underprivileged students

Cial, a key stationery brand in Sri Lanka which is manufactured and marketed by CIC Holdings PLC, has launched an innovative social responsibility initiative towards fulfilling one of its sustainability goals of providing education to underprivileged children. As part of this initiative, 10 cents from every Cial pen sold will be chanelled into the 'Cial Athwala' fund, exclusively set up for meeting the educational needs of underprivileged children in rural areas of the island. The funds will be used for fulfilling educational needs of children hailing from low income families. This notable project was launched on 24th September 2016 with Nalin Bandara member of Parliament for the Kurunegala district gracing the event as the chief guest together with CIC officials at the Halmillawewa Swarnapradeepa Junior School in the presence of school staff and students.

Commenting on this sustainable initiative, CIC Holdings' Managing Director/CEO, Samantha Ranatunga said, ''Cial has built a strong reputation over 45 years as a brand that offers convenience and perfection in writing for students and profesisonals alike, backed by advanced British manufacturing technology. The brand's close association with students led us to identify critical obstacles that underprivileged students face in their pursuit of accessing education.

The 'Cial Athwala' Fund was launched by the company to make a long-term and sustainable impact on improving educational opportunities for underpriviged students in rural areas of the country, so that they can pursue their academic goals without restraint.