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| Sunday, 18 July 2004 |
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| News Business Features Editorial
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SLRC now a viable institute - Director General by Deepal Warnakulasuriya The Sri Lanka Rupavahini Corporation (SLRC) has posted a significant profit in the first three months of this year when compared with that of last year (2003). SLRC Director General Nishantha Ranatunga told the `Sunday Observer' that a change of attitude with a qualitative and cultured service to its audience, led to its success. The Director General in an exclusive interview with the `Sunday Observer' said that after everything had been commercerlized at the SLRC, it had apparently ignored the local culture and its obligation to the next generation. He said that both formal and non-formal education programmes which had been suspended for a period of more two years, had been revived with special programmes for youth and children. He said that the SLRC had planned to begin its digital services in December this year and assured that it would be finalised within the next six years. He said that the full cost of the project (Rs 600 million) would be borne by the corporation without anticipating any financial assistance from the government. "The new management had already begun to telecast only quality tele-dramas and programmes. The new advisory board had helped much to make it a respectable and trustworthy channel, Ranatunga said. The National Rupavahini was still in the lead among the television corporations and recorded the highest viewership as well as the largest coverage in the country. He said that the corporation had been transformed in to a self-dependent institute and it capable of giving its employees a better deal with an extra bonus this year, with more facilities. He said that the viewers would be able to judge their service with the newly introduced qualitative programmes from July 1. |
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