Mobitel and Lankapuvath launch Sinhala and Tamil news alerts via SMS

Sri Lanka Telecom Mobitel; the national mobile service provider introduced the Sinhala and Tamil news alerts via SMS for the first time in Sri Lanka in collaboration with Lankapuvath The National News Agency of Sri Lanka. The official launch of the service was held at the Mass Media and Information Ministry recently.

Speaking on the significance of launching this service CEO Mobitel Suren J. Amarasekera said: "I take great pride in announcing the launch of the Sinhala and Tamil SMS news alerts for the first time in Sri Lanka.

This is yet another pioneering initiative that came about with the collaborative effort between Lankapuvath and Mobitel.

The combination of the technology we provide and of their reliability in the gathering and dissemination of news goes a long way in ensuring the success of this service."

After re-structuring Lankapuvath my prime objective was upgrading it to international standards. At the same time, I saw a gap in the society, especially among the rural masses - they were not receiving the latest news and information in a language which they can understand.

This was the main reason why they were compelled to be away from current affairs. Therefore, our effort to bring the news and information to the rural masses in Sinhala and Tamil is a significant victory by Mobitel and Lankapuvath.

We will also offer you soon the opportunity of watching the latest happenings as visuals using your GPRS technology enabled mobile phone, said Lankapuvath Chairman and Managing Director Pradeep Gunawardana.

The service is powered by the technology of the Science and Land Corporation, which had already partnered with Mobitel in launching two other language related services - namely the Sinhala/Tamil SMS and the Translator.