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DateLine Sunday, 16 December 2007

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Fancy jewellery

"To spend seven to ten thousand rupees for a piece of fancy jewellery which has no guarantee! Woof!" the devastating look on my colleague's face made me curious.

"And the same item was available at a fancy shop in the suburb for Rs. 1500 - 2000. And if you go to Pettah it would be cheaper," she said. "Spending such a lot for a piece of jewellery is a waste of money.

An utter waste!" she exclaimed. "But, on the other hand, some have to maintain their status. such a large amount is not a big deal for moneyed people. It's all based on the fame of the business outlet which they buy the item and the price, said Kumar another colleague. "Middle-class people who wants to maintain their status are the victims of such big fancy businesses," he continues.

Jewellery has been in the top of the priority list of women since the beginning of the human civilisation. apart from a few among them, almost every woman loves to wear jewellery.

It would be hard to find a woman in the world who has not worn a piece of 'jewellery' in her life time. Sorry! not merely women, jewellery is in some ways a part of men as well, because at least married men wear a ring.

Wearing jewellery and giving jewellery as a gift have been a custom in many cultures. Hence jewellery has become one of the largest businesses around the world.

People use Jewellery to display their status, and spend Millions and Billions of money on them. Those who cannot afford to spend lavishly tend to go by the lesser priced items.

Hence, from time to time Fancy jewellery is in fashion. Indian jewellery made of pieces of copper wire and glass beads seems to be in style at present.

The Year end festive season is not merely a time of celebration for Christians. This is because many events including year-end get togethers and dances which will be held shortly are also some of the happenings in the town.

And this is the time that Glamour reigns, and along with the elegant attires, fancy jewellery also gets to be in high demand.

But it's time to be wise. Do we have to get caught to these business tricks? "I make my jewellery by myself.

They may not be so elegant with an extreme finish, but they are unique, I suppose, and gives me self satisfaction as I wear the jewellery I make on my own," says Thushari. "How do you find the time?" asks Malathi. Time is no problem, if you have a little bit of creativity. You would save hundreds and thousands.

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