CUTTING EDGE FASHION AND TECHNOLOGY

"mobicast" is the word for the first ever fashion show by Los Angeles based designer Dinesh Chandrasena for Mobitel 3G users on 4th April 2008 at the Galle Face Hotel.

This will mark another milestone in the mobile phone industry when Mobitel "Mobicasts" the mega event live on 3G enabled phones and this pioneering effort is cutting edge technology offering 3G customers wider options and convenience.

The experience will be the first of its kind, not only in Sri Lanka but in the South Asian region too. Suren Amarasekera, Chief Executive Officer of Mobitel (Pvt.) Limited said: "All Mobitel 3G enabled subscribers will be able to witness this mega fashion event live via their mobile phones.

Customers around the world can also log into the Mobitel website - www.mobitel.lk and view the glamourous gowns which have been worn by many celebrities at mega events in Hollywood, along with many new styles which set the trends for spring/summer and fall/winter 2008."

Dinesh Chandrasena has always had a flair for the artistic and his passion for Oil and water colour mediums developed into an interest in fashion design, when he participated in the designer of the year contest in 1989.

After finishing his London A/L's Dinesh continued to get a degree in Fashion design from the Fashion Institute of Design and merchandising (FIDM) in Los Angeles, California.

Dinesh was awarded the Michael Novarese Scholarship based on his design capabilities and creativity displayed when he obtained his degree after three years of study. This resulted in his being chosen to participate in the advanced study program, which entailed an additional year at FIDM, and he also was awarded the Textile association of Los Angeles (TALA) Scholarship.

In 1996 Dinesh started designing for "Claire's Collection" a couture clothing company based in Los Angeles that specializes in one of a kind hand embellished garments. Claire's Collection has a strong celebrity based clientele, and uses Swarovski crystals for their specialized art motif details.

Dinesh who is the only designer for the company designs an average of 600 new designs a year, which are showcased at the collection shown across America and the Middle East.

Dinesh's clients include Miss Halle Berry, Miss Cindy Crawford, Miss Shania Twain, Dame Julie Andrews, Miss Natasha Henstridge and Miss Heather Locklear, Designing for the pageant circuit also makes up an important component of Dinesh's designing, and he has dressed state level, and National/international contestants, including numerous Miss California, Miss America, and Miss USA winners, including Miss USA 2007 Rachel Smith, and Miss Korea Universe.

Dineh's designs have also been showcased at various charity events supported by Claire's Collection. Among them are the American Heart Foundation where he designed the gown for event co-chair Jennifer Stallone, wife of Sylvester Stallone.

Dinesh, who attends the academy Awards, Golden Globe awards, and the Emmy awards ceremonies annually, takes great pleasure in seeing his creations on the Red carpet, and also attending the "Vanity fair" after party with one of his favourite clients Miss Mindy Burbano, entertainment anchor for KTLA in Los Angeles.

Dinesh also designed gowns worn for the movie "Miss Congeniality" starring Sandea Bullock and "Princess Diaries" starring Dame Julie Andrews. Meeting and working with clients like Dame Julie Andrews was a truly iconic experience for Dinesh.