Ceylinco Life's Family Savari winners chosen

Ceylinco the life insurance leader held the grand draw of its 'Family Savari' promotion in Colombo last week, selecting 20 people from five families for an all-expenses-paid dream cruise on a luxury liner and 2400 from 600 families for a full-days outing at the leisure World theme park.

A data base of about two million numbers, representing nearly 400,000 policyholders who qualified for the mega promotion was searched within seconds and the winners chosen by a random number generator, bringing a potentially life-changing experience closer to five families from Uragasmanhandiya (Galle District) Matale, Kandana, Homagama and Kegalle, who will fly to Singapore in February for their luxury cruise.

The 600 families that won an all-expenses-paid outing at Leisure World including transport to and from the theme park, were selected with at least two families from every town and village covered by Ceylinco Life's 150 plus branches. The outing at Leisure World is scheduled to take place in March. "The Ceylinco Life Family Savari promotion is logistically one of the largest activities entailing direct interaction with customers ever undertaken by a corporate entity in Sri Lanka," said Chief Executive Director of Ceylinco Rajkumar Renganathan "It gets bigger more ambitious and reaches a wider group each year, and is a unique example of our affinity with our huge policyholder community."

Covering policyholders, whose policies were active as at December 31, 2008, new policyholders who purchased life insurance between August 1 and December 31, 2008 and persons who have or who opened Ceylinco Retirement Accounts (CRA) during the five months of the promotion, the Family Savari is intended to generate greater awareness of and interest in life insurance in market segments as yet unprotected through insurance, reward existing policyholders for keeping their policies active and provide an incentive to others to revive and maintain their policies.