Ceylinco Life's Family Savari winners chosen
Ceylinco the life insurance leader held the grand draw of its 'Family
Savari' promotion in Colombo last week, selecting 20 people from five
families for an all-expenses-paid dream cruise on a luxury liner and
2400 from 600 families for a full-days outing at the leisure World theme
park.
A data base of about two million numbers, representing nearly 400,000
policyholders who qualified for the mega promotion was searched within
seconds and the winners chosen by a random number generator, bringing a
potentially life-changing experience closer to five families from
Uragasmanhandiya (Galle District) Matale, Kandana, Homagama and Kegalle,
who will fly to Singapore in February for their luxury cruise.
The 600 families that won an all-expenses-paid outing at Leisure
World including transport to and from the theme park, were selected with
at least two families from every town and village covered by Ceylinco
Life's 150 plus branches. The outing at Leisure World is scheduled to
take place in March. "The Ceylinco Life Family Savari promotion is
logistically one of the largest activities entailing direct interaction
with customers ever undertaken by a corporate entity in Sri Lanka," said
Chief Executive Director of Ceylinco Rajkumar Renganathan "It gets
bigger more ambitious and reaches a wider group each year, and is a
unique example of our affinity with our huge policyholder community."
Covering policyholders, whose policies were active as at December 31,
2008, new policyholders who purchased life insurance between August 1
and December 31, 2008 and persons who have or who opened Ceylinco
Retirement Accounts (CRA) during the five months of the promotion, the
Family Savari is intended to generate greater awareness of and interest
in life insurance in market segments as yet unprotected through
insurance, reward existing policyholders for keeping their policies
active and provide an incentive to others to revive and maintain their
policies.
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