Record sales for Keells Meatball Curry

Keells Food Products PLC enjoyed record sales this past festive season with its `Keells Chicken Meatball Curry', the newest product to its fast growing portfolio and the first such innovative product of its kind introduced to the Sri Lankan market.

CEO Keells Food Products PLC Asitha Samaraweera said, "The feedback from consumers was that it was full of flavour and a welcome addition to any meal. This was more especially so when relatives or neighbours dropped in. Affordably priced, Keells Meatball Curry comes in 400g cans with enough for the whole family and brings the best of traditional Sri Lanka chicken curry.

"What also makes Keells Chicken Meatball Curry unique is that it is easy-to-stock, even in non-refrigerated conditions and is a product that can be quickly served with minimum preparation for breakfast, lunch or dinner, thus bringing convenience to busy people.

These pre-cooked, seasoned meatballs captured public imagination and interest with their "easy to cook - heat & eat" option which proved to be the key indicator for its success this past festive season", Samaraweera said.