Veteran appointed course director

The Sri Lanka Professional Advertising And Creativity School (SPAACS) recently appointed Philip Goodstein as its course director.

SPAACS set a new benchmark in the Sri Lankan advertising sphere as the first and only academy solely dedicated to advertising and its related fields. Providing comprehensive courses in all aspects of advertising, SPAACS has already laid the foundation for the careers of a number of its students who recently graduated from the first two batches of the school's popular course `An Introduction to Advertising'. Many of these students have already secured jobs in leading advertising agencies and other advertising-related fields, while others are undergoing internships in same.

Philip Goodstein is the founder of Brand Partners, and has more than 30 years of experience in marketing and advertising across three continents - Europe, Africa and Asia.

Beginning his illustrious career with Unilever in London, he went on to advertise many of the world's best known brands including Colgate, Guinness, Palmolive, Hennessy, Heineken, IBM, Nestl‚, Kodak, Dove, Wilson, Lipton and American Express.

Philip has also worked in Milan and in the demanding markets of South Africa and Taiwan. His career has also taken him to Japan, where he opened a regional office for Ogilvy & Mather in Tokyo using a 10 year business model that is still being successfully implemented today. He has also opened O & M in Vietnam, formed a Joint Venture in Cambodia, managed a strategic alliance in Burma as well as managing regional brands before moving on to, potentially, the largest market in the world, China.

The new courses in `An Introduction to Advertising' that are soon to launch will be under Philip's expert guidance.