Hemas Manufacturing unveils plan

Hemas Manufacturing recently unveiled its plans for the new financial year to its Sales Staff and Marketing Team at the Annual Sales Conference 2009/10. Chief Guest, CEO of Hemas Holdings Husein Esufally, Managing Director Hemas Manufacturing Imal Fonseka and Director Sales (Consumer Brands) Anil Meegahage were also present.

Director Sales Hemas Manufacturing Anil Meegahage presenting the award to the Star DSR Ranjith Sisira Kumara.

Keynote speaker Imal Fonseka said that despite a tough year and negative trends in the market, Hemas successfully achieved its objectives and realised its goals.

"The FMCG industry has gone through different stages from a manufacturing era to a sales dominated era followed by a consumer-oriented market-led approach. This is a continuous evolution which requires two fundamentals - the ability to innovate coupled with a profound awareness of shopping patterns.

Hemas, with its unique Sri Lankan heritage and perfect understanding of the people, has thus demonstrated the fact that we as a truly Sri Lankan entity can, with determination and commitment, face any multinational competition", he said.

Elaborating on the dynamics in channels and the focus the sales staff should have, Director Sales (Consumer Brands) Anil Meegahage described the sales force as the veritable backbone of the company and complimented its members for a brilliant job done during the year in review.

"Last year, true to our theme, we stretched our limits to the maximum and achieved greater targets. Just like an army does, our sales force also carries on regardless of the rains, heat, dust, and holidays to make sure that objectives are achieved". Meegahage added that in the backdrop of the current international economy slow down, one had two contrasting options. Firstly, to give excuses and lie low until times are better, and secondly, to be totally proactive and carry on with even greater vigour.

"We at Hemas have chosen the second option where the indomitable spirit of our sales force forges newer and more fruitful relationships with our customers to create a win-win situation".

Achievers Night 2008/09 took place the same evening with all top performers honoured and the winning teams from the National sales force, the premium sales force and the "Star Reps" being rewarded with a fully paid tour to Bangkok.