SLIM appointed strategic partner of World Brand Congress 2009
SLIM (Sri Lanka Institute of Marketing) has been appointed a
strategic partner of the prestigious World Brand congress, to be held on
November 5-6 in Mumbai. The World Brand Congress is globally recognised
as being the single largest gathering of the best brains behind
international trail blazing and much sought after brands, and is also
the meeting place of over 500 marketers and brand custodians from world
renowned organisations from every sector and continent. As such, the
Congress is the platform for driving brand growth and supremacy with
innovative ideas to gain market share and industry leadership as well as
enhance profitability.
The Asia Brand Congress has been held annually for the past 17 years,
and this is the first time ever that the Congress has been expanded into
a World Congress, to which other countries including Asia are invited.
World Brand Congress Awards are in two categories, namely,
Organisational Awards and Individual Awards. The winners' entries of
SLIM Brand Excellence 2008 will be forwarded to the competition courtesy
of SLIM, in recognition and appreciation of the local winners. These
entries will compete with other entries received from around the world,
in the Global Brand Excellence Awards, which is a key awards category in
the Organisational Awards.
A panel of keynote speakers feature global experts who will share
ideas and initiatives that take brands to new heights of success. This
year's panel comprises Hemant Sachdev, Joint Managing Director, Consumer
and Online International, India, Microsoft Corporation (India) Pvt.
Ltd., Prof. David Rogers, Exec. Director, Center on Global Brand
Leadership, Columbia Business School, Jody Turner, Founder and Lead
Consultant, Culture Of Future. Com,, Melissa Dawn Johnson, President,
Velvet Suite Marketing, Sandip Das, CEO, Maxis Communication Sdn. Bhd.,
and Wally Olins CBE, Chairman, Saffron Brand Consultants.
Sri Lanka Institute of Marketing (SLIM) will hold the next SLIM Brand
Excellence Awards 2009, the flagship event of SLIM, on 29th October at
the Water's Edge. The awards place emphasis on the branding strategies
that underlie a well conceived marketing - mix programme and will reward
outstanding brands and brand custodians this year too.
The SLIM Brand Excellence Awards recognise and reward the brands that
must BE (note the pun on the acronym of 'Brand Excellence') the brand
that other brands aspire to BEcome, but fail to emulate. This theme is
sustained by an innovative and creative ad campaign that showcases
stories on the 'BE' Brands, which are the benchmark brands that do not
fear competition because they are the competition, the brands that do
not copy but are, instead, copied.
Last year's SLIM Brand Excellence winners should contact Jehan/Hashini
at SLIM before 10th September to send in their entries for the Congress.
Entries are free of charge.
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