Brandix to dazzle at fashion show

The latest designs that propel high street fashion in leading international markets will be on display later this month at a rare exposition of current production styles and exclusive in-house designs by Brandix, Sri Lanka's top apparel exporter.

Billed to be a veritable feast for the eyes, the Brandix fashion show will be the opening segment of the Industry Fashion Show that follows the Ethical Fashion Symposium at the Mount Lavinia Hotel on the third day of the Sri Lanka Design Festival 2009 (November 27 - December 6).

As the Main Sponsor of the festival, Brandix will play a key role in showcasing to local and foreign visitors the depth of design and production capabilities that have resulted in the Group becoming a preferred supplier to some of the world's top apparel labels, as well as the ethical and environmental best practices that underpin its business, Solani De Silva, Head of Marketing at Brandix Lanka Limited, said.

From an industry and buyer point of view, design and development are also critical areas of focus in the global apparel market, and Brandix has invested substantially in developing local design capabilities to service the needs of global vendors.

The Brandix design collection will therefore be a revelation for local and foreign viewers, De Silva disclosed.

Both the sleepwear and lounge categories of the Brandix design collection will showcase the breadth and versatility that its customers have come to expect; offering season-less key items as well as fashion pieces influenced by the latest trends.

The casual and lounge ranges will comprise of key silhouettes utilizing the latest wash, print and embellishment techniques to create a fashion-conscious mix aimed at the upper end of the volume retail market.

Casualwear channels the urban nomad with utilitarian details and experimental finishes, while lounge, influenced by the latest global street trends, sparkles with youthful energy - from its oversized, baling hoodies to low crotch harem pants; the focus is on comfort and movement without compromising style.

Taking its cue from 'A Midsummer Night's Dream' - the sleepwear and lingerie segment is inspired by the fluidity of its core fabrication - satin, coupled with airy sheers and dainty, ethereal laces.

The emphasis is on fashionable shapes and diaphanous fabrics with attention to detail. From intricate lace applique to laser cut technology, the look is sophisticated and seductive yet still playful and fresh.

This is the fourth consecutive year that Brandix has come forward to support the apparel industry by sponsoring a fashion show that stimulates in house talent and supports local designers. The previous shows supported by Brandix, Fashion Statement 06, Fashion Statement 07 and Colombo Vogue Fashion Statement 08 were resounding successes.

Organized by the Academy of Design - in association with Sri Lanka Apparel, the EDB and the Ministry of Industrial Development - with the objectives of exemplifying and gaining international acknowledgment for Sri Lankan art and design, the Sri Lanka Design Festival seeks to provide a blend of artistic, principled and imaginative fashion shows, conferences, design exhibitions and workshops, all based on the fascinating craft heritage of Sri Lanka and its manufacturing industry. The festival's role is to link the country's creative culture with a specifically invited global audience.