Mortein launches revolutionary coil

Mortein with a wide range of household pest control products is the undisputed market leader in Sri Lanka, a fact which was further endorsed by the Registrar of Pesticide (ROP), who named Mortein as "Sri Lanka's No.1 Household Insecticides Brand".

The Company recently launched a revolutionary hexagonal shaped coil - 'Mortein Power Booster', which is a unique new coil with a 'New Shape and More Power.'

"As a leader in the household insecticide category, Mortein has consistently undertaken different initiatives to prevent all mosquito borne diseases and the launch of this unique hexagonal coil packed with 30% more active will be the most powerful coil in the market", said Reckitt Benckiser's Managing Director, Reazul Chowdhury, speaking at the launch of the new 'Power Booster' coil.

Reckitt Benckiser's Marketing Director, Zakaria Ahmed stressed the fact that the new coil had been developed subsequent to extensive global research and was guaranteed to be the most effective coil.

Though it's higher on efficacy, it has been tested and approved by authorities to be entirely safe for use.

Outlining the differences between the new 'Power Booster' and other round coils, Category Manager Surangi Fernando said the coil was hexagonal in shape enabled it to have power boosters at each corner of the coil while containing more active [d-trans allethrin].

"Innovation marks the departure from the industry's longstanding practice of manufacturing round coils, while ensuring thicker corners which enable the coil to be packed with more active thus ensuring the required power boost.

Most standard coils have 0.10% actives while the new coil has 0.13% active making it the most effective coil in the market". Fernando went on to say that even the packaging will meet today's consumer needs, whilst being in line with the premium quality of the significantly improved Power Booster coil.

Coils are the largest contributor in the pest category, with this segment having grown in recent years. Mortein is the leading brand of Reckitt Benckiser (Lanka) Ltd., with a range of Coils, Aerosols, Vaporizers, Mats, Refills and Rat products.

Being the leading global pest brand, Mortein invests millions on research to explore the development of new products and formulations.

"The Hexagonal shape coil with more actives is an innovation to provide a superior coil and has been successfully launched in other countries of the region as well."