The 'Reggies' are back

The pinnacle of award ceremonies for creativity - be it advertising, art or craft - open to anyone and everyone from advertising and communication companies, production houses, publishing houses and digital shops to freelancers and individuals, the 6th Reggies is set to take place on December 11, 2009.

The RC Foundation are doing things somewhat differently this year; attempting to recognize, reward and encourage new, worthy and in some cases, neglected mediums of creative craft. The Reggies will be calling for entries for exciting new categories such as Graphic Design for best logo, stationery, business brochure, packaging and other corporate material; Book Design for best cover design and best entire book design; Best Use of Illustration on packaging, print campaign and political cartoon; Online Medium best visual design for a website, best use of animation and motion graphics; and Best Photography most powerful image of the year and best portfolio of photography for a Print Campaign.

Said Tasha Marikkar, granddaughter of the late Deshabandu Reggie Candappa and spearheading the event for the Reggie Candappa Foundation for the Arts this year, "The Reggies have always sought to reward and encourage those who strive to break creative boundaries and innovate and foster eccentricity. In keeping with this ethos, the foundation has decided to incorporate these creative craft mediums into our program.

This is a time of innovation and transformation in communication with amazing opportunities for creative craft and the Reggies fully intend to be the catalyst that brings that home."

With the competition open to all forms of print, radio, television, photography and digital mediums in any language, a maximum of 6 entries can be submitted by one participant (individual, agency or company) per category for a nominal fee (single or campaign).

Entries will be accepted on November 12, between 9:30 a.m. and 4:00 p.m. at the Royal Colombo Golf Club Ridgeways Room. More information is available at www.rcfoundation.lk.

Not confining their contemporary revamp of the event to entry categories, the awards themselves will take on a new structuring where there will be a shortlist of 5 finalists per category and the winner will receive a trophy while the Silver Reggie Star (previously the 1st runner-up) will receive a certificate. The Judges will reserve the right to award a special Merit Award for any entry.

The judging of entries will be made by a well respected and senior panel of Judges from the creative industry in Sri Lanka, with the exception of the online category where a reputed and experienced panel of foreign judges will be consulted.