Hayleys returns to Jaffna with new-concept
The Hayleys Group rejuvenated its decades-old involvement with Sri
Lanka's northern peninsula by choosing its capital Jaffna as the
location for the first of a new-concept Group showroom aptly branded
"The World of Hayleys".
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“World of Hayleys” in
Jaffna |
Designed to showcase the diversified blue chip conglomerate's
multifarious products and services under one roof in a physical
representation of the rationale behind its corporate logo, the new
showroom opened last month at Stanley Road, Jaffna and is to be
replicated later in Colombo, the Group said.
"The depth and scope of the businesses that Hayleys is involved in
makes presenting the Group to the public through its products and
services at a single location a huge challenge," the Group's Chairman
Mohan Pandithage said. "Nevertheless, we have made a commendable effort
to do so, and selected Jaffna as our first location in acknowledgement
of the role Hayleys can play in its post-conflict revival as well as our
historic links with the North."
He said the Hayleys name was known among the farming community in the
north, since Group companies had supplied agricultural inputs and
advisory services to the peninsula from the early 1960s. "Unfortunately,
the North became inaccessible to many of our Group's newer products and
services for the past 25 years, a situation we hope to rectify as
speedily as possible," said Pandithage,
"In all, the "World of Hayleys" will showcase more than 150 products
and services and accommodate over 600 stock-keeping units," Hayleys
Group Director Rizvi Zaheed said. It will also serve as a nucleus for
exploring business opportunities and sustainable partnerships such as
out-grower programmes which Hayleys have successfully set up in other
parts of the country. Agricultural produce like gherkins and bananas to
Palmyra fibre are potential areas currently being explored.
He said Hayleys companies in the Agri Inputs sector had maintained
links with the farmers of Jaffna even through the times of conflict,
while the Group's brush brand 'Ravi' had enjoyed strong equity in the
peninsula.
"We hope that the World of Hayleys outlet will be the catalyst to a
revival and strengthening of our links with the northern community,"
Zaheed said. |
