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Sunday, 26 June 2011

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NCE briefs ambassadors, High Commissioners designate

The National Chamber of Exporters of Sri Lanka (NCE) organised a meeting with the ambassadors and High Commissioners (designate) and 20 other diplomatic personnel at the Sri Lanka Export Development Board (EDB) Auditorium last week.

Minister of External Affairs Prof G L Peiris said the role of ambassadors/High Commissioners in promoting Sri Lanka is to convince their designated countries of the stability and peaceful environment in Sri Lanka. They should make every effort to ensure that there is an influx of tourists to Sri Lanka.

He also stressed the need to promote exports from Sri Lanka to those countries to help achieve the US$ 20 billion target by year 2020 envisaged by the Government.

Chairman EDB Janaka Ratnayake briefed them on the Expo Fair to be held in March 2012.

During the interactive session, the Ambassador designate to Italy, Asitha Perera said that the EDB should station interpreters conversant in the language of important markets to facilitate trade exchange.

 

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