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Sunday, 26 June 2011

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Kotalahimbutu to control diabetes

The herbal product market is currently US$ 60 billion and it is expected to reach US$ five trillion by 2050, said Head Natural Products Division, Industrial Technology Institute (ITI), Dr. Sirimal Premakumara addressing a ceremony to launch Munchee Kotalahimbutu biscuits on Tuesday.

He said there is a huge market for functional food products globally and added that the market in Sri Lanka is growing at around eight percent annually.

The demand for ayurvedic herbal products is on the rise with the increase in the number of diabetic patients around the world. According to reports around 60 percent of the global population is affected by diabetes.

Munchee Kotalahimbutu, the latest addition to the Munchee range of biscuits is an ayurvedic herbal product, the result of extensive research by the ITI and Ceylon Biscuits Ltd. (CBL).

Dr. Premakumara said that there are around 50 kotalahimbutu patented products in the world and added that it is the first time the medicinally rich plant is used to manufacture biscuits.

"It was challenging to produce a biscuit using Kotalahimbutu. Our aim was to introduce a biscuit which is tasty and has a good visual appeal with medicinal effect", he said.

Kotalahimbutu is native to Sri Lanka and South India. CBL plans to cultivate the plant in Galgamuwa, Hambantota and other locations for the manufacture of biscuits.

Munchee, the flagship brand of CBL was introduced as a mid day meal for school children.

The Munchee range of products has a market share exceeding 60 percent in the country.

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