Lankans all set to savour Domino's Pizza

by Sapumali GALAGODA

Domino's Pizza will invest Rs 30-35 m to open a factory in Sri Lanka where they would make pizzas to be delivered to the stores all around the island, said the Director, Jubilant FoodWorks Lanka (Pvt)Ltd, Ajay Kaul.

He made these comments last week when Domino's re-entered Sri Lanka together with Jubilant Foodworks Lanka Pvt Ltd, opening the first Domino's Pizza store in Colombo.

The company will open four to five stores in Colombo by March 2012, including Nugegoda and Bambalapitiya and at the same time plan to open 30 to 35 stores islandwide.

Domino's Pizza in Sri Lanka would focus on home delivery but would also offer all day dine-in option to consumers.

The brand apart from the famous pizzas has a wide range of delicious food items in its menu such as Pastas in red and white sauce, Garlic Bread, Chicken Wings and Choc Lava Cake.

"Expanding into Sri Lanka is an integral part of our regional growth plans. Sri Lanka presents a good growth opportunity of our brand. We are especially delighted that we are entering this country at an opportune moment when peace prevails and Sri Lankans are ready to patronise a world class brand such as Domino's. With a deep understanding of the consumer in this region, solid operational expertise and the best in class marketing, we are confident of delivering our goal to bring Domino's Pizza to more people in this country like elsewhere in the world", said Kaul. Domino's Pizza is an iconic brand which was established in 1960 and today with operations in more than 60 countries the brand has 9,064 outlets worldwide.

In India the Jubilant Foodworks Ltd operates 392 stores and is the leading food services brand in the country. Dominos delivery promise of 30 minutes or free has been a USP of the brand which is unmatched and unrivalled in the region.

It's the unique combination of delicious taste, convenience and great value that has made Domino's Pizza such a successful brand.

JFL was established in 1995 and initiated operations in 1996. JFL is India's largest and fastest growing food service company with a network of 392 stores. JFL and its subsidiary operates the Domino's Pizza brand with the exclusive rights for India, Nepal, Bangladesh and Sri Lanka.

The company is the market leader in the organised pizza market in India with a 50 percent market share and 70 percent share in the pizza home delivery segment.

The company has also strengthened its portfolio by entering into an alliance with Dunkin Donuts for developing the Dunkin Donuts brand and operating restaurants in India.