Grants celebrates 54th anniversary
The Grant Group celebrated its 54th anniversary under the theme
'Everybody Counts' with a day of festivities and team building
activities.
The company also unveiled a new logo, capturing the theme.
The celebratory activities included a day-long retreat for Grants
staff who relaxed, rejuvenated and strategised in groups facilitated by
the Group's senior management team.
Teams engaged in a variety of activities during the day, ranging from
lounging at the beach, getting massages, engaging in market research
studies, participating in group exercise activities and brainstorming
before coming together at the end of the day to share their ideas on the
company's future.
"From day one, we've always been about our people so it seemed only
natural for our anniversary celebrations to come together under the
theme of everybody counts," said, Chairperson of Grant Group Neela
Marikkar.
"We asked everyone at Grants to come up with forward-thinking ideas
for the Group and, needless to say, the response was astounding - from
the veterans at Grants who've been here for over two decades to our
newest members, the staff had so many amazing ideas about how the
company should be driven in the future."
The company founded by the Godfather of Advertising, Reggie Candappa
in 1958 has grown into a power house of ideas providing strong media
neutral strategies to their wide client base.
A long-standing employees, who has been with the company since her
entry into the advertising arena, Laila Gunesekera said ,"Grants is
known time and time again for being brand builders - whether it was
introducing the green stripe synonymous with Elephant House or the
checked pattern that we all know is Kist or telling Sri Lankans that
Cargills is on your way home.
These are testament to how great our talent has been and remain
today. We are the people agency and this year we'll be focusing on our
outstanding talent pool."
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