Sunshine Holdings rebranded

Significant changes that have emerged in the business world, both positive and negative, have necessitated the Sri Lankan corporate sector to explore new systems, work-plans, growth models and paths to tread on, veteran banker and Chairman of Sunshine Holdings group, Rienzie T. Wijetilleke said.

This will allow the corporate sector to focus on developing entrepreneurship, prosperity and progress, he said at the rebranding ceremony of the Sunshine Holdings group.

"It is in this context that we focused on this change. This was done with the view that changes are necessary for a prospering business organisation such as Sunshine Holdings. Now we have something to focus upon, and our focus is something common to everyone. That is the point where this new creative thinking came into operation," he said.

"As a part of the rebranding exercise, we introduced a 'Conch-shell' as our new logo. The new logo signifies cultural, spiritual and sentimental values. The board of directors of the Sunshine Holdings group, therefore, unanimously decided to accept the symbol of the conch-shell as our new logo," he said.

The Group Managing Director of Sunshine Holdings, Vish Govindasamy drew a parallel between the positives of the term 'Sunshine' which stands for the spreading of light, power and the dispelling of gloom with its symbolic meaning which stands for prosperity, triumph, generation, culture and growth, all of which signifies the company.