ANCL launches e-mobile Adz
Chairman ANCL, Bandula
Padmakumara CEO of Mobitel Kapila Chandrasena. Senior General
Manager Dialog Axiata, Fariq Cader, CCO Etisalat Robert Lee
addressing the ‘e-Mobile Adz’ event
The Associated Newspapers of Ceylon Limited (ANCL), in collaboration
with leading Telecom operators Dialog, Mobitel and Etisalat has launched
'e-mobile Adz', a convenient new SMS-based portal to place classified
advertisements in the Sunday Observer, your favourite Sunday English
newspaper. Ads can also be placed in Sinhala in our sister newspaper
The new system is as easy as dialling #429# on your Dialog, Mobitel
and Etisalat phone (post-paid or pre-paid). After replying with a unique
reference number, the system will guide you through the next few steps
in the ad placement process with a series of prompts (name of newspaper,
date of publication, classification of advertisement - eg. cars for sale
and input of advertisement text in English or in Sinhala using English
If the date you prefer is not displayed in the drop-down list, you
can specify a new date as well.
ANCL Chairman Bandula Padmakumara shakes hands with new CEO of
Mobitel Kapila Chandrasena. Senior General Manager Dialog Axiata,
Fariq Cader, CCO Etisalat Robert Lee look on.
The system is remarkably easy to use, with instant SMS confirmation
of your advertisement once accepted by the ANCL ad review team. Charges
vary according to the number of words and each ad can contain up to 45
words. Apart from the cost of the advertisement(s) itself (deducted from
your bill or credit), there are no other charges.
With e-mobile Adz, there is no need to visit an ANCL ad centre or a
newsagent to place your classified ad(s), which saves travel time and
costs (the walk-in option will continue to be available). An e-mobile Ad
can be completed in 10 minutes. Any mobile phone which has text/SMS can
now be a gateway to ANCL Classified Ads, though ANCL is developing
native apps for Android and other smartphones with its software partner.
ANCL, the pioneer in classified advertising hopes to widen the range
of e-mobile Adz to include its other weekly and daily Sinhala, Tamil and
Officials from ANCL and the three mobile companies described the
e-mobile Adz project as a remarkable new opportunity for readers of the
Sunday Observer and Silumina to advertise their cars, house and property
and other goods/services to a wide islandwide readership with a just a
few clicks on their mobile phones.
It was also the first time that the three leading cellular operators
had collaborated on a project of this nature with a single,
easy-to-remember three digit gateway number. ANCL hopes to introduce
more such simple technological solutions and services that will benefit
both readers and advertisers in the future.