BoC wins Asia’s Best Brand Award

The Bank of Ceylon (BoC) was awarded Asia’s Best Brand 2013 by the Chief Marketing Officer’s Council (CMO Council) in Mumbai, India.

Chief Marketing Officer, Bank of Ceylon, Indunil Liyanage receives Asia’s Best Brand award from Finance Director and Chief Operating Officer, Blue Dart Express Limited, India, Yogesh Dhingra. Group CEO, Katchi Group Sdn. Bhd, Malaysia and Director, World Marketing Summit (Malaysia) Sdn. Bhd, Marceline Lemarie looks on.

The Bank of Ceylon was the only Sri Lankan bank to receive this Asia’s Best Brand award in 2013 at the fourth CMO Asia Awards for Branding and Marketing in Singapore recently.

Asia’s Best Brand Awards are judged by the Global Research Cell of the CMO Council and the award was presented to Bank of Ceylon after evaluating its 'Mind Share', which indicates a brand’s strength in the minds of customers.

“ 'Market share', shows a brand’s strength in the market in terms of customer’s buying behaviour and 'Commitment share' which indicates a brand’s strength in encouraging customers to buy that brand in the future,” a spokesman for the CMO Council said.

Bank of Ceylon, Chief Marketing Officer Indunil Liyanage accepted this award on behalf of Bank of Ceylon at a ceremony attended by 200 officials in the region including leaders and senior decision makers in the spheres of marketing and branding.

CMO Asia is represented in 35 countries across Asia, the Middle East and Australia.

Bank of Ceylon Chairman, Razik Zarook said, “Brand Finance Lanka ranked the Bank of Ceylon as the number one brand for the past five consecutive years and the bank was also ranked among the top 1,000 banks in the world above all other Sri Lankan banks (country ranking is number one) by 'The Banker' magazine UK this year.”

“The BoC with 10 million account holders has penetrated half the population in the country and has over 1,000 customer touch points covering all parts of the country," he said.

"Bank of Ceylon is the only bank in Sri Lanka with an asset base of over Rs.1 trillion and is the market leader in the banking and financial services sector in Sri Lanka,” Zarook said.

Bank of Ceylon, General Manager, D.M. Gunasekara said, “BoC’s strategic marketing initiatives have enabled us to take the BoC brand forward and this award further establishes the strength of our brand."

"The Bank of Ceylon is truly the number one bank in Sri Lanka and is among Asia’s best brands,” he said.