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SLIM Nielsen people's Awards on March 27

SLIM, Sri Lanka's national body for marketing, and Nielsen Sri Lanka will host the SLIM-Nielsen People's Awards show for the ninth year on March 27.

People's Awards is an annual, flagship event organised by SLIM, is distinguished for being the only award show to reiterate the true reflection of the pulse of the people through a nationwide independent survey.

The awards recognise brands and personalities that have made an impact in the lives of people in Sri Lanka. This year, SLIM evolved to introduce two new initiatives - 'Power of Research Workshop' to enlighten marketeers of the importance of research and the online survey to award the brands and personalities strongly present in online space, thereby uplifting the value associated with the awards. The awards ceremony will be held at the Water's Edge.

Through the years, SLIM-Nielsen has taken steps to ensure that the accolades are a representation of the diverse population of Sri Lanka.

Trained interviewers from Nielsen used a structured questionnaire to conduct a nationwide quantitative face to face survey covering men and women between the ages of 15 to 60, over five months.

The survey covered all districts within the country including the North and the East. In addition, the newly introduced online survey targeted the growing online population known as 'netizens'.

The online survey link was placed on the People's website and was promoted via social media platforms. Facebook, Twitter, LinkedIn and Google accounts of users were used to validate entries online for authenticity. The survey reached a wide range of people with various interests and opinions.

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