SLIM Nielsen people's Awards on March 27
SLIM, Sri Lanka's national body for marketing, and Nielsen Sri Lanka
will host the SLIM-Nielsen People's Awards show for the ninth year on
March 27.
People's Awards is an annual, flagship event organised by SLIM, is
distinguished for being the only award show to reiterate the true
reflection of the pulse of the people through a nationwide independent
survey.
The awards recognise brands and personalities that have made an
impact in the lives of people in Sri Lanka. This year, SLIM evolved to
introduce two new initiatives - 'Power of Research Workshop' to
enlighten marketeers of the importance of research and the online survey
to award the brands and personalities strongly present in online space,
thereby uplifting the value associated with the awards. The awards
ceremony will be held at the Water's Edge.
Through the years, SLIM-Nielsen has taken steps to ensure that the
accolades are a representation of the diverse population of Sri Lanka.
Trained interviewers from Nielsen used a structured questionnaire to
conduct a nationwide quantitative face to face survey covering men and
women between the ages of 15 to 60, over five months.
The survey covered all districts within the country including the
North and the East. In addition, the newly introduced online survey
targeted the growing online population known as 'netizens'.
The online survey link was placed on the People's website and was
promoted via social media platforms. Facebook, Twitter, LinkedIn and
Google accounts of users were used to validate entries online for
authenticity. The survey reached a wide range of people with various
interests and opinions. |